Coming from a 10-year career as a data analyst, Ilana Wechsler was the perfect candidate for starting a Pay-Per-Click/digital marketing agency. She started with one account that she completely rebuilt and turned into a thriving lead-generation machine, and is now heading her own agency as well as passing on her expertise on PPC on her own website, Green Arrow Digital, and podcast, Talking Web Marketing. In this episode, she talks about some realisations she came to while running her own digital marketing agency, along with different ways business owners and marketers can make PPC work for their own ventures.