Learn how the words in your website navigation actually make a difference, how saying the right thing can turn a failure into another try, and why aligning your internal culture with your brand may be the secret to some of the world's most successful companies! Bite-Sized Delight From the Episode: • How the labels used for your website navigation make a difference when it comes to customer retention and engagement. • How your response to failure helps you connect with customers and keep them loyal even longer. • How to effectively align your brand image and your internal culture. Are You Looking for Things We Referenced? • "New Research Shows Website Navigation May Be Losing You Customers" by Dan Gingiss

• "Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies" by Denise Lee Yohn

Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!