Giving the spa industry a make-over:

Adam is an entrepreneur who focuses exclusively on investing and incubating businesses in the beauty, consumer products, and retail categories.This has been a combination of investing in existing businesses such as Serena & Lily, Bulldog Skincare and Zevia and incubating new businesses, such as Soludos, Amanu, Hate Stains. He is currently co-founder and Chairman of Heyday, a new kind of facial shop that is disrupting the spa industry by taking the facial into everyday life.

This conversation included:

• Moving from Banking and M&A to founder and entrepreneur

• The ‘aha’ behind the Heyday white space and the ‘why’ that drove the brand

• How to approach the creation of a consumer service brand

• Navigating COVID as an in-person brand

• Advice for founders on funding, scaling and franchising

Adam is professionally jealous of the John Feo, the founder of Moon Pals weighted toys for kids that offer psychological benefits such as stress and anxiety relief in a more fun and relevant form than a blanket.

Check out https://www.heydayskincare.com/