Xenith Digital

EP05: Brand Discovery Session with Chris Biele Part 2 - Nailing Positioning, Pricing & Content Discipline


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In this episode of the Xenith Digital Podcast, host Reinis dives deep into a brand discovery session with photographer Chris Biele, exploring how to elevate Chris Biele Photography from a word-of-mouth operation to a standout brand in the commercial photography space. Together, they unpack the power of authenticity, the role of AI in streamlining workflows, and the art of saying “no” to non-ideal gigs. Chris shares his journey from a competition win that sparked his career to his vision of leading global photo-adventure workshops.

Key Takeaways:

  • Why niching down in commercial photography beats being a “jack-of-all-trades.”
  • How to leverage AI for marketing and client management without losing the human touch.
  • The secret to balancing perfectionism with consistent social media execution.
  • Actionable steps for creatives to build a brand that attracts high-value clients.

Whether you’re a solopreneur or scaling a creative business, this episode offers a masterclass in clarity and strategy. Tune in to hear how Chris plans to frame his future—and how you can too.

Ready to define your brand’s blueprint? Book a Brand Discovery Session with Xenith Digital for total clarity in just 90 minutes. https://xenith.digital/

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Xenith DigitalBy Reinis Kalnins