On this episode of Under the Bridge Tha Podcast, Nelson Lateeph interviews Michael Warf, the creative director of Coalbanks Creative, we take a deep dive into the history of Lethbridge and its resilience through various transformations. We also discuss the exciting new AI tools in video and filmmaking, the importance of personal work and passion projects, and the role of communication and art in creating successful images and videos. Join us for a thought-provoking discussion on setting oneself apart in a competitive industry as we explore the fascinating world of artificial intelligence and its impact on society. Our guest explains the power of AI in emulating human reasoning, thinking, and decision-making, and shares examples of how it is being used to benefit society beyond the tech and creative spaces. We also discuss the potential job losses and industry redefinition that come with AI, and the need for society to address these challenges.