Yesterday you saw the gap. Today you take the first step toward closing it. In this episode we start building your ideal client avatar — not a demographic profile, a real human being with a specific situation, a specific shift, and a name. Everything in the nine-step sequence is built from this person. Today's episode is where the construction begins.

Your Next MoveThink of the best coaching conversation you have ever had. Write down four things about that specific person: what was happening in their life at the time, what they had already tried, what specifically shifted for them, and what they would have said to a close friend at 11pm about where they were. Then give them a name. That person is the beginning of your ICA.

Ready to build with support?Book a call at certifiedtoclients.com/call. We will build your ICA together and make sure it is specific enough to produce everything downstream — the offer, the page, the discovery call script, the warm network message. All of it comes from this person.

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