The Brand Compass

EP050| The Four Podcast Show Purpose Types, with Shelley Rostlund


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In this episode:

I share what I think are the higher over-arching purpose angles to podcast shows.

Why are these important? Well โ€“ it may explain why you like or donโ€™t like certain podcast shows, or it may well help galvanise you into thinking about which purpose types might actually be possible for you, if you want to start a podcast show.

These purpose angles can stretch over any genre โ€“ so shows that relate to business, wellness, true crime, mental health, etc. We are looking here at the bigger intention of the show โ€“ regardless of topic or audience.

Come listen as I walk you through:

The Megaphone

The Spotlight

The Magnet

The Torchbearer

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๐—ฆ๐—›๐—˜๐—Ÿ๐—Ÿ๐—˜๐—ฌ ๐—ฅ๐—ขฬˆ๐—ฆ๐—ง๐—Ÿ๐—จ๐—ก๐—— ๐—•๐—œ๐—ข:

Shelley is a systems-led brand strategist working with knowledge expertsโ€ฆthose who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way thatโ€™s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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The Brand CompassBy Shelley Rรถstlund