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EP053: Focus on the GOAL: Why Your Audience Needs an "Irresistible Outcome"
Find the Red Thread at TamsenWebster.com.
When we’re trying to share our irresistible idea with someone, we need to make sure that they have a reason to keep listening. We often focus on explaining why our ideas are important to us, rather than why they’re important to our audience.
How do you make sure that you address the audience’s goal? Make sure that you start with something that audience finds wants that isn’t our idea: an irresistible outcome.
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By Tamsen WebsterFind the Red Thread at TamsenWebster.com.
When we’re trying to share our irresistible idea with someone, we need to make sure that they have a reason to keep listening. We often focus on explaining why our ideas are important to us, rather than why they’re important to our audience.
How do you make sure that you address the audience’s goal? Make sure that you start with something that audience finds wants that isn’t our idea: an irresistible outcome.