The Brand Compass

EP053 | What Personal Brand looks like in the real world, with Shelley Rostlund


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In this episode:

The conversation path I take you down in this episode is all around how you can utilise your personal brand work out in the real world.

I bring together two things to walk you through this:

(a) the personal brand strategy piece (give highlights of what that is in reality), and (b) reminding you of Mai-Kee Tsang’s concept of Sustainability Visibility®️ (creating a buffet of things that give you energy to do to market and communicate yourself to the outside world).

This is a practical episode because I give you a list of areas that you can go away and check to see if you are using your personal brand strategy.

HINT: Some of the things I list will be as natural as breathing, and you will already be on top of, but there are others you might need to think more about and work harder to implement.

Previous episodes that sit nicely with this one are:

EP27 - The Power of Sustainability Visibility®️

EP34 - Personal Brand - Being comfortable to be more you, more of the time

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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The Brand CompassBy Shelley Röstlund