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EP054: Focus on the PROBLEM - Why Your Audience Needs Both Context and Contrast
Find the Red Thread at TamsenWebster.com.
We want to put an intractable problem in front of an irresistible goal for our audience because it creates context, but often the context we're providing is something the audience already knows. The trick is to focus on the Problem of perspective that's getting in their way.
Resources
- EP 013: How to Match Message to Mindset
- EP 045: The Counterintuitive Secret to Creating Change
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By Tamsen WebsterFind the Red Thread at TamsenWebster.com.
We want to put an intractable problem in front of an irresistible goal for our audience because it creates context, but often the context we're providing is something the audience already knows. The trick is to focus on the Problem of perspective that's getting in their way.
Resources
- EP 013: How to Match Message to Mindset
- EP 045: The Counterintuitive Secret to Creating Change