Find the Red Thread at TamsenWebster.com.

We want to put an intractable problem in front of an irresistible goal for our audience because it creates context, but often the context we’re providing is something the audience already knows. The trick is to focus on the Problem of perspective that’s getting in their way.

Find the Red Thread at TamsenWebster.com. We want to put an intractable problem in front of an irresistible goal for our audience because it creates context, but often the context we’re providing is something the audience already knows. The trick is to focus on the Problem of perspective that’s getting in their way.

EP054: Focus on the PROBLEM - Why Your Audience Needs Both Context and Contrast

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a “red thread” and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.

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EP054: Focus on the PROBLEM - Why Your Audience Needs Both Context and Contrast

EP054: Focus on the PROBLEM - Why Your Audience Needs Both Context and Contrast