In this episode:

I revisit a topic I first wrote about in a blog post, back in 2012.

The crux of it was that I was pitting the value of knowledge against imagination and, at the time, I had decided that I thought that imagination was more important than knowledge.

Now, more than a decade later, and after working much more with professional humans on telling their stories - my view has shifted.

Today, I’d say that they are equally important and much more POTENT when they are used together.

Just think: what if you could find a way to imaginatively convince anyone that you are smart and that they should pay attention you?

Well, come jump into this conversation and I’ll chat to you about the opportunity of using the power twins of knowledge and imagination when marketing or communicating yourself, with the outside world.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).