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EP056 | Strategic Storytelling Survival Skills, with Katie Caiger
In this episode:
I have a conversation with a strategic story teller who is incredibly talented in helping people like you, and me, to bring our stories to life, so that we can share them in ways that make a difference and get people to take notice and engage more with us.
At the heart of it – we get down to how you take all of those deep insights you get from doing personal branding work and then start to permeate it into your every day through stories.
Now, I know that “words” and “stories” are not everyone’s skillset, that’s why I wanted to bring this conversation to you, so you can realise that sometimes it doesn’t have to be as hard as you make it. ALSO – there are some very capable, talented HUMAN copywriters who help you to bring out and tell your stories.
When I talk about stories here – we are talking about the ones that are directly linked to your values, your beliefs and the crucial elements that make you unique as a professional.
Come listen.
- - -
𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Katie Caiger is a German-born, British-based, strategic business storyteller who works with brands across the DACH region, the UK, and the US to help them to connect better with the right audiences, drive B2B growth, and attract top talent.
From healthcare to IT, food to travel, finance to industrial engineering – she’ll work with you to uncover your story, define your message, and help you communicate it with clarity and confidence. Her goal for you is to turn into a beacon of influence in your field, with employees who are passionate ambassadors for your brand.
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).
View all episodes
By Shelley RöstlundIn this episode:
I have a conversation with a strategic story teller who is incredibly talented in helping people like you, and me, to bring our stories to life, so that we can share them in ways that make a difference and get people to take notice and engage more with us.
At the heart of it – we get down to how you take all of those deep insights you get from doing personal branding work and then start to permeate it into your every day through stories.
Now, I know that “words” and “stories” are not everyone’s skillset, that’s why I wanted to bring this conversation to you, so you can realise that sometimes it doesn’t have to be as hard as you make it. ALSO – there are some very capable, talented HUMAN copywriters who help you to bring out and tell your stories.
When I talk about stories here – we are talking about the ones that are directly linked to your values, your beliefs and the crucial elements that make you unique as a professional.
Come listen.
- - -
𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Katie Caiger is a German-born, British-based, strategic business storyteller who works with brands across the DACH region, the UK, and the US to help them to connect better with the right audiences, drive B2B growth, and attract top talent.
From healthcare to IT, food to travel, finance to industrial engineering – she’ll work with you to uncover your story, define your message, and help you communicate it with clarity and confidence. Her goal for you is to turn into a beacon of influence in your field, with employees who are passionate ambassadors for your brand.
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).