Find the Red Thread at TamsenWebster.com

In order to close that gap of the Problem and get the audience from where they are to where we want them to be, we need to make sure they have everything they need: they need to think it's going to work for them, feel that it will work, and then they can do something about it. The Red Thread gives them everything they need, but at the end of the message, you need to remind them of that.

How do you do that? Go back to the Goal so you can show them that they have all the tools and that those tools add up to something bigger than they had in the first place. This is the Goal Revisited: the Goal plus the benefit that going through the Change will have for the audience, the bigger version of the Goal. This shows them that not only have they gotten what they wanted in the first place, but something more is possible with the tools you've already given them.