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Ep06: How to improve sales and marketing funnel in B2B?
On today's episode of The Revenue Stream, I had the opportunity to chat with Andrew Allsop, Senior Demand Gen Manager at BRYTER.
Andrew comes with several years of experience running his own agency (Wonderkind), selling it to Powered by Search, and running Demand Gen that drives pipeline and closes into revenue for several B2B companies.
We talk about the importance of understanding the impact of channel metrics on your bottomline metrics, what it takes to convert an MQL to Opportunity efficiently, why and how you should segment your campaign efforts, forecasting and planning your campaigns for it, and the importance of scrutinizing your data.
I had loads of fun chatting with Andrew in this episode and I hope you enjoy the show too. See ya on the other side. 👋
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By RevenueHeroOn today's episode of The Revenue Stream, I had the opportunity to chat with Andrew Allsop, Senior Demand Gen Manager at BRYTER.
Andrew comes with several years of experience running his own agency (Wonderkind), selling it to Powered by Search, and running Demand Gen that drives pipeline and closes into revenue for several B2B companies.
We talk about the importance of understanding the impact of channel metrics on your bottomline metrics, what it takes to convert an MQL to Opportunity efficiently, why and how you should segment your campaign efforts, forecasting and planning your campaigns for it, and the importance of scrutinizing your data.
I had loads of fun chatting with Andrew in this episode and I hope you enjoy the show too. See ya on the other side. 👋