Knowing who your ICA is matters. Knowing exactly when they are ready to invest is what makes you reachable. In this episode we build three Day Zero moments — the specific triggering events that move your ICA from thinking about change to ready to act on it — written in their language, specific enough to stop the right person mid-scroll.

Your Next MoveWrite three Day Zero moments for your ICA — the specific thing that happened right before they reached out, the moment they realized what they tried was not working, and the quiet last straw. Write them in your ICA's language, not yours. Add them to yesterday's document. You are building a real person, not a sentence.

At This Point You Should HaveA real person with a name and four specific things written about them, and three Day Zero moments in their language. That is your ICA taking shape. Keep everything in one document — you are adding to it every episode.

Ready to build with support?Book a call at certifiedtoclients.com/call. We will build your Day Zero moments together and make sure they are specific enough to stop the right person mid-scroll.

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