Find the Red Thread at TamsenWebster.com.

We talk a lot about telling stories with our messages, but a common mistake is to tell a story that's already over. Nonprofits have been talking about stories for a long time because they're a great way to get potential donors to understand the impact of a gift. However, when Tamsen worked in the nonprofit sector, she noticed that some stories were more effective than others.

Resources

• In Medias Res on TVTropes.org
• The Red Thread Worksheet