Find the Red Thread at TamsenWebster.com.

"Start with Why" is pretty common advice, but it's hard to follow. It wasn't until Tamsen had a conversation with Nilofer Merchant that things shifted into place for her. She said, "change doesn't happen until we understand the context in which it happens." In other words, our Why is contextual. The good news is that that's what the Red Thread is all about: making visible the invisible context for your idea and the change that you're trying to create.

Resources

• Nilofer Merchant
• Simon Sinek - "How Great Leaders Inspire Action"
• The Red Thread Worksheet