Find the Red Thread at TamsenWebster.com.

Metaphors are powerful because they take one concept and marry it to another one to help someone understand something. They're a way to create an instantly-shared view of the world. To capture big ideas, you need something big enough to capture both the idea itself and all the subconcepts associated with it, a "meta-metaphor."

Resources

• EP003: Where Does The Red Thread Come From?
• The Red Thread Worksheet