Anytime you’re pitching your idea, there’s one clear hurdle you need to get over in order to succeed: someone else needs to find your idea irresistible. The thing they’re looking for when they listen to you is information, but it’s a certain kind of information that will actually win them over: they’re looking for a Curiosity Gap.

Find the Red Thread at TamsenWebster.com.

Anytime you’re pitching your idea, there’s one clear hurdle you need to get over in order to succeed: someone else needs to find your idea irresistible. The thing they’re looking for when they listen to you is information, but it’s a certain kind of information that will actually win them over: they’re looking for a Curiosity Gap. Find the Red Thread at TamsenWebster.com.

EP069: The Irresistible Idea Formula

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a “red thread” and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.

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EP069: The Irresistible Idea Formula

EP069: The Irresistible Idea Formula