Anytime you're pitching your idea, there's one clear hurdle you need to get over in order to succeed: someone else needs to find your idea irresistible. The thing they're looking for when they listen to you is information, but it's a certain kind of information that will actually win them over: they're looking for a Curiosity Gap.

Find the Red Thread at TamsenWebster.com.

Resources

• Made to Stick by Chip and Dan Heath
• "Your Body Language May Shape Who You Are" - TED Talk by Amy Cuddy
• The Red Thread Weekend