Whether you are fresh out of college or going through a mid-career crisis, you might feel the urge to stay on top of emerging trends and join a startup in one of those fields. What the company hopes to achieve can be risky, but what if “the only risk is not taking risk at all”? Dr. James Canton came across an offer like this in his twenties and fortunately he said yes! Though a computer newbie, he joined Apple in 1981 to help mange its global business market as he felt personal computers would “change our civilization in fundamental ways — how we work, relate, buy, sell and most of all how we create”, and turns out they did. Later, working with other high tech companies and learning how they saw the future led to the foundation of his own think tank, which helps government and businesses better prepare themselves for the future. As a futurist, Dr. Canton himself is also excited about the next big thing and he invites all of us to hop on that revolution.

In this episode, Lulu talks with Dr. James Canton, former Apple Computer executive / CEO & Chairman of the Institute for Global Futures. The Economist recognizes him as one of the leading global futurists for advising three White House Administrations and over 100 companies.

You’ll hear about:

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Email: [email protected]

Music used:

Franz Schubert - Piano Sonata D. 850 in D (Gasteiner), Mov. IV