Just because we understand something doesn't mean that we'll actually do it, which is a problem if we're trying to get someone to make a change or take an action. That means we need to design our messages to accomplish a specific mental outcome: we need to be specific about what we mean by "understanding." To help us, we can use the model of Bloom's taxonomy.

Find the Red Thread at TamsenWebster.com.

Resources

• Bloom's Taxonomy
• The Red Thread Weekend
• The Red Thread Worksheet