Learn about the future of customer engagement, why it pays to read the fine print, and how human-to-human interactions are the key to customer experience success.

Bite-Sized Delight From the Episode: • Learn What Your Customers Really Want - SAP Customer Experience has a new website - The Future of Customer Engagement and Commerce - that offers dozens of articles on important CX topics • Encouraging Your Customers to Read the Fine Print - a woman won $10,000 for reading the fine print in her insurance policy. While you may not want to offer a $10,000 prize, learn how you can engage your customers in the "fine print" aspects of your business • How to Build Stronger Customer Relationships in The Relationship Economy - John DiJulius offers a complete playbook for increasing human-to-human interactions with your customers Start the Conversation: What actions are we taking to address our negative online reviews?

Are You Looking for Things We Referenced? The Future of Customer Engagement and Commerce

"Georgia Woman Wins $10,000 for Reading the Fine Print on Her Insurance Policy" - by Joelle Goldstein, featured in People Magazine

The Relationship Economy - by John DiJulius

Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!