When you're trying to clarify and simplify your big idea, the word "only" is extremely important. You need to make sure your audience gets only what they need in order to act. To do that, focus on the action that you're looking for.

Find the Red Thread at TamsenWebster.com.

Resources

• EP056: Focus on the CHANGE: Defining the Intent That Guides Action
• EP057: Focus on the ACTION: How to Make the Change Actually Happen
• EP071: How to Make a Change More Actionable
• The Red Thread Worksheet
• Actions List