We’re renaming a piece of the Red Thread because the truth is it isn’t working like it should. It can be easy to get mixed up between the idea behind your message or pitch and the Idea Statement that comprises a part of its Red Thread.

Find the Red Thread at TamsenWebster.com.

We’re renaming a piece of the Red Thread because the truth is it isn’t working like it should. It can be easy to get mixed up between the idea behind your message or pitch and the Idea Statement that comprises a part of its Red Thread. Find the Red Thread at TamsenWebster.com.

EP078: Why a Truth Lies at the Heart of Your Idea

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a “red thread” and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.

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EP078: Why a Truth Lies at the Heart of Your Idea

EP078: Why a Truth Lies at the Heart of Your Idea