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It’s no secret that many advertisers on social have found 2022 tough. Combine the platform changes with a cost of living crisis, increased competition and massively skewed year on year data - it’s not been easy.

However, there is still hope and we’re seeing strong performance on Facebook Ads across a number of different sectors. It’s just harder to come by. In this episode I chat with Abi on the mindset needed to make big performance improvements, and how we tackle the challenge here at Overdrive.