Perfect Practice

EP081: Unleashing Your Marketing Genius with Joe Polish and Sachin Patel from Perfect Practice LIVE 2020


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Today’s episode is a critically informative session that took place during the Perfect Practice Live Online Experience on Friday, August 28th, 2020 with Joe Polish, the founder of the Genius Network — one of the highest level groups for entrepreneurs in the world. Joe has been featured in Inc., Fortune, Forbes, Success, and US News and World Report and has spoken at Stanford University.

 

Tune in for some seriously insightful advice on moving the needle of success on your business.

 

Key Takeaways:

[:44] Majeed Mogharreban welcomes Joe Polish and Sachin Patel to the Perfect Practice Live Online Experience event stage for a live session.

 

[5:35] Joe offers his working definition of a genius, and it’s not what you’ve been led to think.

 

[8:30] In many professions there is a perception that colleagues can be your competition, Joe shares excerpts from a book as well as a Poker analogy to shed some light on business — and personal — relationship dynamics.

 

[16:00] Do you have the right mechanisms in place? A lot of our audience today may be on the cusp of a seven-figure business, Joe offers his best advice for tackling the challenges and obstacles that usually prevent entrepreneurs from shifting into million-dollar capabilities.

 

[24:00] Joe breaks down the critically important difference between selling and marketing as well as the formula to do both the right way: thinking of selling as influence and marketing as storytelling.

 

[31:00] You’re already skilled at what you do, the question becomes how do you convey it in a useful way, in advance, to people that may become your customers?

 

[35:51] Marketing has changed, but Joe cautions against overlooking ‘older methods.’ … Keep in mind that there is now less noise in people’s mailboxes! He shares his best tip for meeting a Bigwig: sending a single shoe via uniformed carrier.

 

[44:24] Marketing, used ethically, is massive enthusiasm for what you have to offer. Joe helps you get over the ‘M’ word! Listen to this segment for a huge amount of tips and insights starting with don’t sell stuff that you wouldn’t sell to your best friend.

 

[56:16] Joe opens up on the reasons why he spends so much time, energy and money on charitable work and shares some of the deeply traumatic events that shaped his relationship with addiction, which is a connection disorder.

 

[1:00:44] Sachin and his audience wholeheartedly thank Joe for sharing so much of his expertise.

 

Mentioned in this episode

Perfect Practice Live

[email protected]

Majeed Mogharreban

Genius Network

Genius Network Annual Event

iLoveMarketing

10XTalk With Joe Polish

Genius Network Podcast

Make a Wish Foundation

Artists For Addicts

Genius Recovery

Joe Volunteer

Virgin Unite

Connected: The Joe Polish Story

Black Star

 

Books:

Winning Through Intimidation, by Robert J. Ringer

Your Stand is Your Brand: How Deciding Who to Be (NOT What to Do) Will Revolutionize Your Business, by Patrick Gentempo

The Only Way to Win: How Building Character Drives Higher Achievement and Greater Fulfillment in Business and Life, by Jim Loehr

 

More about your guest

Joe Polish

 

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

 

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You’re Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

...more
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Perfect PracticeBy Sachin Patel

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