Vicky invites Mark Silva, headline writer extraordinaire, to the show. Mark discusses what some of the key elements of a good headline are and how you can incorporate good headline writing into your articles. Headlines are not meant to be complex. They're meant to be engaging and to grab the audience's attention. If you're trying to be too witty in a headline, it can actually backfire on you!

Key Takeaways:

[1:15] Who is Mark Silva?

[2:15] Why does Mark enjoy writing headlines?

[3:45] You always want to think about the reader when writing articles.

[6:25] What is the most important job of a headline?

[8:50] What are the elements of a good headline?

[11:50] More often than not, the first headline that you come up with will be your best one.

[13:35] What kind of mistakes do writers tend to make in their articles?

[19:15] Try to write headlines that can be read in two ways, not just one. Mark explains a bit further as to what he means.

[23:00] Go out and buy a newspaper and study the headlines. Your local newspaper is always an excellent resource.

[25:25] Mark offers some advice on how you can leverage current trends and be featured in the newspaper.

Mentioned in This Episode:

Businessforsuperheroes.com

Businessforsuperheroes.com/inner-circle

Businessforsuperheroes.com/borrow-my-brain

Mark Silva on LinkedIn