Think big not small! Seize crises as opportunities to invest in fundamental changes that benefit your organization in the long term. In this podcast, Yoav Susz, GM & VP Revenue at Optimove, uncovers the power of defining ABM strategy & how they can help define ideal target accounts to engage. He talks all things data, from the impact it has on decision processes, to how too much-uncurated data can be a bad thing. Yoav identifies the importance of a “healthy sales-marketing balance” to directly achieve better sales outcomes.