The fallacy of The one with the most toys, wins is one of the worst betrayals to be executed on the human being. We are constantly challenged by social mantra to spend more, support the economy, buy that boat or that ATV, get a better car, etc. Yet we all know that this only leads to depression, hurt and a loss of hope. In this episode I want to explore the psychology of consumption and how the small actions of saying No are the secret of having much, much more in life.