In this episode of Building Texas Business, Chris Hanslik talks with Bobby and Janice Jucker, co-owners of Three Brothers Bakery, about what it takes to build and sustain a family business through two centuries of change, challenge, and perseverance.

From their family’s remarkable story of survival and entrepreneurship to leading one of Houston’s most beloved bakeries today, Bobby and Janice share how resilience, culture, and community have guided every decision along the way. They explain how they turned hardship into strength, rebuilding again and again after floods, fires, hurricanes, and even a pandemic, while staying true to their roots and their people.

Janice discusses lessons learned from the Goldman Sachs 10,000 Small Businesses program and how they transformed a toxic workplace into a culture grounded in care, communication, and accountability. Bobby reflects on the balance between preserving tradition and embracing innovation, from hand-rolled bread to digital recipe systems and modern production technology.

Together, they offer practical insights on leadership, disaster recovery, and the power of people, proving that success is not about avoiding challenges but about how you rise after them.

If you are interested in entrepreneurship, legacy, and leading with heart, this episode is a masterclass in perseverance and purpose from one of Texas’s most enduring family businesses.

Show Notes

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About Three Brothers Bakery