The Lakeside Hustle

Ep.1 - A Newfound Spa: From Zero Clients to Community Hub: The Spa That Could


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When Stacey Barnard and Katie Robbins decided to open Newfound Spa in Bristol, New Hampshire during August 2020, they faced all the challenges of the pandemic plus an added twist – they were creating the first spa ever in their town with absolutely zero initial clients. What gave them the confidence to take such a bold step?

Their story reveals the transformative power of friendship-turned-business-partnership, built on a foundation of exceptional communication. "It's like a marriage," they explain, sharing how their connection formed instantly when they met at a previous spa. Both seasoned estheticians with a combined 30 years of experience, they left behind frustrating environments where management wouldn't listen to their insights. Today, they create the supportive workplace culture they always wanted.

What truly distinguishes Newfound Spa is the feeling clients describe upon entering – "this feels like home." This isn't accidental but intentional, cultivated through remembering personal details about clients' lives and creating a stress-free environment. As they beautifully articulate it: "It's not so much the actual work you're doing on them. It's making them feel good and making them feel better."

Beyond services like facials, massages, and Reiki, the spa actively engages with their community through hurricane relief efforts, charity galas, and career days at local schools. This commitment reflects their values while strengthening their business through authentic community connections.

While hiring qualified staff remains challenging, they've developed comprehensive training programs to maintain their exceptional standards. Their journey shows how taking calculated risks can transform intuition into success. As they prepare for their five-year anniversary celebration this August, their advice resonates powerfully: "Trust your heart, your intuition... Make that leap."

Ready to experience a spa that feels like coming home? Follow them on Facebook or Instagram @anewfoundspa or book your appointment through their website. Your self-care journey is waiting!

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The Lakeside HustleBy Corey Caza