The forge of Unicorns -  by Michele Brissoni

EP1: AI won’t save you from failing in digital transformations.


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In this eye-opening blog post, we debunk the myth that AI is the ultimate savior of failing digital transformations. Addressing CXOs and high-flying executives, we delve into the root causes of stagnant digital efforts, urging a shift away from superficial solutions.


We dissect common pitfalls, including the misconception of Agile and DevOps as off-the-shelf remedies, emphasizing the need for a holistic, behavioral-driven approach. Drawing from extensive expertise in neuroscience and behavioral psychology, we advocate for Behavior Engineering as the key to sustainable transformation.


It's time to move beyond band-aid fixes and embrace genuine, lasting change. Join us as we navigate the complexities of digital transformation, one mindset shift at a time.

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The forge of Unicorns -  by Michele BrissoniBy Michele Brissoni