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Ep#1: Bigbasket’s big break — The Tata edge vs. kirana tie-ups
We are kicking off this series with the two teams that chose Big Basket for The Ken’s inaugural case competition, organised in partnership with Zerodha. Both teams want to leverage the Tata ecosystem, but in drastically different ways.
On one hand, Team Metamorphosis from IIM Ahmedabad isn’t just thinking about groceries. They want to throw medicines and ‘urban services’ into the mix too. On the other hand, Team Voldemort from IIM Kozhikode wants to use the trust that comes with the Tata brand to partner with kirana stores across the country.
Which strategy will win?
Tune in to find out.
One Billion in Ten Minutes is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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By The KenWe are kicking off this series with the two teams that chose Big Basket for The Ken’s inaugural case competition, organised in partnership with Zerodha. Both teams want to leverage the Tata ecosystem, but in drastically different ways.
On one hand, Team Metamorphosis from IIM Ahmedabad isn’t just thinking about groceries. They want to throw medicines and ‘urban services’ into the mix too. On the other hand, Team Voldemort from IIM Kozhikode wants to use the trust that comes with the Tata brand to partner with kirana stores across the country.
Which strategy will win?
Tune in to find out.
One Billion in Ten Minutes is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.