Today's guest on Brands that Matter is Bob Muller, Founder and CEO of Echelon Materials. Bob and his team have created a revolutionary new ballistic fabric called TiTek. TiTek is designed to stop a high-velocity, conical rifle round and has clear, life-saving potential for law enforcement and military applications. Muller discusses his career as an engineer, some of his past inventions, and how he came to create TiTek. He also discusses their Indiegogo campaign to fund the building of the loom that will make TiTek a reality.

To donate to their Indiegogo campaign, visit

https://www.indiegogo.com/projects/titek-the-next-generation-of-ballistic-protection