Timestamps

01:40 – The role of curiosity in building a career

04:30 – From corporate insider to consultant

05:55 – Culture eats strategy for breakfast

08:08 – Career in public affairs consulting

09:38 – When to move on in your career

12:10 – Staying curious at 50 and beyond

14:27 – Is there a methodology for public affairs?

18:15 – Political stability as a business advantage

24:40 – Dominique's Public affairs framework

30:00 – Dangers of unstructured lobbying

33:50 – Responsibility in public affairs

41:30 – How AI transforms the discipline

49:33 – Why human connection still matters

50:11 – Public affairs with AI in next 5 years

56:25 – Rapid fire round

About Dominique Reber

⁠Dominique Reber⁠ is a Partner at ⁠Hirzel.Neef.Schmid Counselors⁠, Switzerland’s leading strategic communications consultancy. With experience at Swisscom, eBay, and economiesuisse, Dominique has spent over two decades bridging the gap between business and politics. He is also an advocate for professionalizing public affairs through structured methodology and training future consultants.

Episode Summary: In this episode, Dominique Reber shares his journey from studying history to becoming one of Switzerland’s top public affairs consultants. He explains why curiosity has been his lifelong driver, how culture trumps strategy, and why methodology is critical in lobbying.

Dominique also explores the role of AI in public affairs, the value of stability in democracies, and what the future holds for the discipline.

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