Build & Launch is an experimental podcast about launching products. Every week, Justin Jackson takes you on a journey of shipping something new. You'll get to here about his missteps and wins as he creates something and then launches it to the public. Then you'll be able to check back the following week and hear about his launch stats: revenue, traffic, conversion rates, everything!

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For the podcast's launch week, he's doing 5 mini episodes on what it takes to build and launch a podcast. Today's episode is about choosing a topic.

Launch week: How to make a podcast

Episode 1: Choosing a topic (today's episode) Episode 2: Record your first episode Episode 3: Podcasting equipment Episode 4: Recording, interviewing, editing Episode 5: Launching and promoting

Show notes

• Product People podcast
• Kyle Fox
• Merlin Mann: "People come for the topic, and stay for the voice"
• Venn Diagram: choose your audience wisely
• /r/bankmanagers on Reddit
• Gumroad's 30 Day Challenge
• Justin Jackson's newsletter
• Follow Justin on Twitter: @mijustin
• This week's cover photo by David van der Mark

Podcast hosting provided by Transistor.fm.

Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.