This week’s episode focuses on innovation, not just for the sake of trying new things out, but innovation for the sake of survival.

Consumer attitudes are changing at an accelerated pace. Access to information, insights and opinions has never been so easy or quick. Social platforms can amplify a voice with just a few clicks. The need to maintain relevance in a crowded digital world has never been more important.

Our panel discussion from our recent Blue Door Expo looks at the challenges being met by industries from retail, finance and high street businesses through to public sector and infrastructure organisations.

Our panel comprises:

• Simon Reed, Head of IT Service & Operations, Suffolk County Council
• Andy Burton, CTO of The Very Group
• Louise Hunter, Corporate Affairs & Marketing Director at Northumbrian Water Group
• Phil Scully, CIO, Costa Coffee
• Karl Liriano, Head of Innovation, strategy and architecture at O2

You can watch the full panel discussion on our YouTube channel here: https://www.youtube.com/watch?v=rXLvMa0jf9Q

There's also a blog post associated with this episode: Driving innovation through organisational cultureYou can read it here: https://businessblog.o2.co.uk/driving-innovation/