In this inaugural episode of Must Contain, we're talking ABM with Kelly Jo Horton, Senior Client Partner at Etumos.  We discuss what ABM isn't, common mistakes people make when implementing an AMB strategy, examples of how to execute successfully, and the ever important measurement discussion. For your added enjoyment, we'll also be sharing our favorite wrong explanations for what ABM actually is.

In this inaugural episode of Must Contain, we're talking ABM with Kelly Jo Horton, Senior Client Partner at Etumos. We discuss what ABM isn't, common mistakes people make when implementing an AMB strategy, examples of how to execute successfully, and the ever important measurement discussion. For your added enjoyment, we'll also be sharing our favorite wrong explanations for what ABM actually is.

In this inaugural episode of Must Contain, we're talking ABM with Kelly Jo Horton, Senior Client Partner at Etumos.&nbsp; We discuss what ABM isn't, common mistakes people make when implementing an AMB strategy, examples of how to execute successfully, and the ever important measurement discussion. For your added enjoyment, we'll also be sharing our favorite wrong explanations for what ABM actually is.&nbsp;

Ep1. Must Contain: ABM

Join Marketing Ops Nerds, Kristin Crowe (OGK), and Kristin Carideo (KAC) to break down a marketing or corporate buzzword, hot topic, or just something Etumos clients are talking about. They'll break down what that concept actually means - sometimes amongst themselves, and occasionally with a resident "expert. "If you are known as incredulous, are a self-proclaimed skeptic when it comes to the latest marketing jargon, then you have found your people. Welcome. Produced by: Kristin Crowe, Kristin Carideo, Lindsay Walter, Ali Stoltzfus. Edited by: Kristin Crowe Theme Song by: Rusty Hall

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Ep1. Must Contain: ABM

Ep1. Must Contain: ABM