Are you one of those people who take the advantage of listening to podcasts during your drive to and from your place of work, or while taking a walk, or on a plane journey Podcasting is on the rise... How can brands leverage off this medium and add it into their marketing mix? Podcasting is one form of content that builds client trust and establishes your business as the authority in the industry. Our panel will cover the power of audio, the future of podcasting, storytelling, promotion and leverage, monetisation, as well as case studies of successful podcasters that are making a difference.

During this podcast, you'll discover:

• What it takes to be a successful podcast producer
• Production, equipment, content, marketing and monetisation
• The power of authenticity and staying true to your brand 
• How to build a loyal listener base 
• Why original content is key 
• Consistency and commitment is key 
• Successful business case studies

Panellists include:

• Stevie Dillon, Social Media Strategist, Stevie Says Social 
• Phoebe Parsons, Podcaster, Confessions of a Twenty Something Train Wreck 
• Ronsley Vaz, Founder & Chief Energy Officer, Amplify 

Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven

Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events

Links to the speakers' podcasts:

• Stevie Says Social Podcast
• Confessions of a Twenty Something Train Wreck
• Bond Appetit
• Should I Start a Podcast?

Further resource links:

• Networx blog post: How Brands Can Leverage Podcasts In 2018
• Networx final top tips video: Podcasts - Giving your brand a voice

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This is a live recording at Loft West End on 28 August 2018 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events

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