A new survey tool? 

Surely MailChimp, TypeForm and all the rest have this market sewn up? 

It's what I thought until I met Rob and Kennedy, the joint owners and founders of ResponseSuite.

Here's why:

1. How they think about surveys has very little to do with the survey itself, more about how to create perfectly personalized communications for your customers.
2. How they'd built a version of the product on Excel to prove and validate the concept of personalization and the results they and their customers saw.
3. How they've bootstrapped the business and have grown without the reliance on paid advertising.

For anyone that wants to improve their marketing outcomes or learn an approach to scaling a software business without burning tons of cash, this podcast is for you.

I hope you enjoy listening to it as much as I did recording it.