Toufic is the Founding Partner & CEO of Brands For Less, the largest Off-Price retailer in the Middle East. From growing up in Civil War Lebanon with humble beginnings, to starting Brands for Less with no financial assistance in a parking lot, over the past 20 years along with his business partner & close friend Yasser Beydoun, they have built Brands For Less to become one of the region's great success stories. 

Key Learnings:

How Can Businesses Become Agile & Pivot

The Relationship Between Your In-Store & Online Experience

The Challenges of Working With Friends

The Importance of Hope