“The idea of transformation is the deeper meaning about what we’re all doing. It’s not just that we provide a little bit of value or help the client ROI. Those of us that are really successful with client results in this industry, forever change the trajectory of our client’s lives. That is a transformative impact.” - Tony

 

Welcome to the inaugural episode of Scaling Transformation. We want to invite you into the conversations that we are having about the transformation industry. Our hope is that these dialogues will spark a transformation in your business; and that you will leave each episode with intel you can implement in your business. The goal of this podcast is to help you hone the skills that lead to sales, give results to your clients so your business continues to grow, and create transformative results.

 

“Continued growth is dependant on continual innovation.” - Peter

 

In this first episode, the goal is to zoom out and give you a broader perspective of what is happening around you in the industry of coaching and consulting. Many times we can get stuck with our heads down, focusing on our own area of business, completely unaware of the current trends. That’s where we come in. The statistics about the current value of the transformative economy, which includes coaching, consulting, and freelance businesses, will probably surprise you. Being more aware of current trends can help you shape your business in a way that will yield greater results and more sustainability.  

 

“Information versus transformation is the difference… Part of that is looking at what your clients need to succeed. Giving them the information, and giving it to them in such a way that they are able to take it, use it, get value from it, and implement it.” - Peter

 

The transformation economy is a multibillion-dollar industry and growing. So many people are pursuing this avenue, and are looking to exchange ideas to make an impact on the world. In the midst of all of this growth, there is an incredible opportunity for you to scale your business. Listen in to hear more about adding value to your clients, implementing higher ticket programs, keeping refund rates down, and taking responsibility for client success (or failure).  

 

Our challenge for you this week is this, what are you taking responsibility for in your business to grow, take the brilliance you possess, and turn it into changed lives?  

 

”If there is no transformation, there is no value.” - Tony

 

We hit you with a lot of statistics this episode. Below is a list of our references so you can check them out for yourself. This is a list of the annual revenues of some of the markets that comprise the transformative industry.

• (IbisWorld Reviews) - The entire coaching/consulting industry is a $1 trillion industry

• Education Consulting - $2B
• It Security Consulting - $13B
• Business Coaching - $10B
• Oil & Gas Consulting - $4B
• HR Consulting - $23B
• Marketing Consulting - $55B
• Management Consulting - $241B
• IT Consulting - $439B

 

Some Topics we talk about in this episode:

 

• Introduction - 0:10
• What Does Scaling Transformation Mean? - 5:02
• Transformation is a Trillion Dollar Industry?! - 16:08
• The Two-Fold Strategy to See Success in Your Business - 25:32
• Accurately Assessing the Value of Your Offer - 38:25
• How Do We Handle Refunds? - 45:22
• Who is Responsible for Client Success? - 53:37
• Wrap-up and Takeaways - 1:03:43

 

How to get involved

• Join the conversation in the Scaling Transformation Facebook Group. Help Tony and Peter build a community of individuals that are making an impact.

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!