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Ep.1 - The voice of women's wealth, Anna Sofat, Addidi
The Key Learning Points:
1. How the male-dominated financial services sector can lead to women committing huge personal sacrifices to climb the corporate ladder
2. How to create a successful business that still resonates with your personal values
3. The need for businesses to develop products and services with women in mind in order to reduce the gender inequality surrounding financial independence
In this episode of the Risky Mix podcast we speak with Anna Sofat, founder and managing director of Addidi, a financial advice firm which specialises in supporting women and their families.
In part 1 of our chat with Anna, we hear about her career and personal journey in financial services. Starting out in the banking world, Anna realised that climbing the corporate ladder would mean a huge personal sacrifice, hearing “well that’s the end of that then” after explaining to her boss that she was pregnant, and working in a culture driven by facetime rather than flexibility, Anna knew the corporate world wasn’t for her.
On leaving the banking sector, Anna joined the first “for-women-by-women” business, set up in the late 80s, to help women become more financially independent, and admits that it was the first place she felt at home in financial services. Anna explains that she gained an appreciation of the fact that you can do business in a different way, knowing that you can build something successful that still resonates with your values, and so Addidi was born.
‘The voice of women’s wealth’, Addidi was set up with a strong focus on supporting women with their finances after Anna became aware of just how great the need was, explaining that by 2020, women will have more than 50% of all investable wealth. But worryingly, according to Anna’s research, only 10% of women feel that the financial industry meets their needs. Explaining that women cited ‘jargon’ and ‘being sold to’ as the main issues, Anna believes we can be doing more as an industry to develop products that are designed with women in mind.
Anna is on a mission to change the culture of wealth, spearheading the Are You In? movement. It’s a movement that’s not about men and women, it’s about values, and Anna believes that our industry could be the one to set a new tone, using our power for the better, to do things differently.
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By Katie and RajThe Key Learning Points:
1. How the male-dominated financial services sector can lead to women committing huge personal sacrifices to climb the corporate ladder
2. How to create a successful business that still resonates with your personal values
3. The need for businesses to develop products and services with women in mind in order to reduce the gender inequality surrounding financial independence
In this episode of the Risky Mix podcast we speak with Anna Sofat, founder and managing director of Addidi, a financial advice firm which specialises in supporting women and their families.
In part 1 of our chat with Anna, we hear about her career and personal journey in financial services. Starting out in the banking world, Anna realised that climbing the corporate ladder would mean a huge personal sacrifice, hearing “well that’s the end of that then” after explaining to her boss that she was pregnant, and working in a culture driven by facetime rather than flexibility, Anna knew the corporate world wasn’t for her.
On leaving the banking sector, Anna joined the first “for-women-by-women” business, set up in the late 80s, to help women become more financially independent, and admits that it was the first place she felt at home in financial services. Anna explains that she gained an appreciation of the fact that you can do business in a different way, knowing that you can build something successful that still resonates with your values, and so Addidi was born.
‘The voice of women’s wealth’, Addidi was set up with a strong focus on supporting women with their finances after Anna became aware of just how great the need was, explaining that by 2020, women will have more than 50% of all investable wealth. But worryingly, according to Anna’s research, only 10% of women feel that the financial industry meets their needs. Explaining that women cited ‘jargon’ and ‘being sold to’ as the main issues, Anna believes we can be doing more as an industry to develop products that are designed with women in mind.
Anna is on a mission to change the culture of wealth, spearheading the Are You In? movement. It’s a movement that’s not about men and women, it’s about values, and Anna believes that our industry could be the one to set a new tone, using our power for the better, to do things differently.