Welcome to the world of perpetual customers.

We work so hard attracting traffic and converting them to new customers, that we tend to forget about them until we have a sale or a promotion.

During this episode, I uncover the truth on why so many product based E-commerce companies struggle with improving their profit margins, and it all has to do with their selling cycle post first purchase.

Selling cycles are the secret to converting your new customers into perpetual customers. You'll discover the two main components that create effective selling cycles that make your customers feel that purchasing again is the logical thing to do.

So, let's dive in and discover why you should focus resources and time into creating perpetual customers.