Shaping culture can be a daunting task. Because change doesn’t happen overnight. But our world is filled with examples of shifting norms in both the social and organizational contexts. Just think about how much has changed in the last fifty years—or even, the last five!

In this episode of The Better Way?, Hui and Zach, as they often do, find inspiration in unexpected places; with examples from politics, pop culture, business, and education, they remind each other that big change is possible, and can happen swiftly. From representations of sex and gender norms on television; to the cultural transformation Paul O’Neill led at Alcoa; to the campaign to promote designated drivers (and more!)—they’ll share nuggets of inspiration that can enrich the work we all do every day.