One would make a little boy stare if one asked him: "Would you like to become virtuous?"– but he will open his eyes wide if asked: "Would you like to become stronger than your friends?" - Nietzsche, The Will to Power, note 918.

Documentary mentioned:

"Lesson Plan: The Story of the Third Wave"

Augmenting Willpower (audiobook):

https://www.amazon.com/Audible-Augmenting-Willpower/dp/B0CMY2T4D5/

An Idea is Not a Product: Moving Daydreams from Your Head to Your Wallet (audiobook):

https://www.amazon.com/Idea-Not-Product-Moving-Daydreams/dp/B0CXFXXLB1/

The Podcram (highlights from other podcasts):

https://open.spotify.com/show/7eXzt8qPiuh0Er6CIwVKFK