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EP.10 | insights on visibiliity and public relations
KJ BLATTENBAUER reveals the hidden rules that keep women small, how to take credit without apology, and the blueprint for being visible, powerful, and unapologetically yourself.
KJ spent 25 years as a publicist, sharing her signature brand of motivational tenacity with entrepreneurs, multi-national corporations, and non-profits alike. She’s the author of How to Be a Media Darling (2019) and Pretty Pep Talks (2021), and her work has been featured in The New York Times, Oprah Magazine, Forbes, Bloomberg, Cosmopolitan, and HelloGiggles.
She explains:
◼️ Why humility is secretly a career tax for women
◼️ How the Likability Double Bind shapes every room you enter
◼️ The scripts and strategies to take credit without backlash
◼️ How to navigate media gatekeeping and claim authority as an expert
◼️ The simple weekly blueprint to become findable, quotable, and bookable
If you’ve ever felt overlooked, silenced, or forced to shrink, this episode is for you.
Sources:
https://www.womenofinfluence.ca/2023/03/01/tps-press-release/
https://www.nber.org/papers/w26345
Follow No Wonder Podcast:Instagram: https://www.instagram.com/nowonder.pod/Tiktok Pod: https://www.tiktok.com/@nowonderpodTiktok Host: https://www.tiktok.com/@hostnowonderpodMusic Licensing:Licensor's Username: https://pixabay.com/users/coma-media-24399569/ Licensee: u_faueads9ka Audio File Title: Sexy Fashion Beats (Simulate) Audio File URL: https://pixabay.com/music/beats-sexy-fashion-beats-simulate-11176/ Audio File ID: 11176 Date of download: 2023-02-14 11:21:42 UTC Pixabay GmbH c/o Lacore Rechtsanwälte LLP Berliner Freiheit 2, 10785 Berlin, Germany
timetable
0:00:00 Introduction: What is the Humility Tax?
0:01:17 Meeting KJ Blattenbauer: The Mission Against "Good Girl" Conditioning
0:03:02 Origins of the Humility Tax: Childhood to Career
0:05:16 The Likeability Double Bind
0:07:01 Economic Impact and Gendered Narratives
0:09:14 Outgrowing the Tax: The Evolution of Confidence
0:10:38 Reframing Negative Labels and Advocating for Yourself
0:12:32 The "Tall Poppy" Phenomenon in Media
0:14:52 Language Tips: Deleting Apologies
0:16:16 Self-Promotion as Community Service
0:18:22 The Work Doesn't Speak for Itself: The Urgency of Visibility
0:22:10 Safety and the Media's Gendered Flattening
0:24:35 Safe Visibility and Social Media Awareness
0:28:56 Responding to Being "Burned" by Social Media
0:31:11 The Framework: Earned - Owned - Borrowed
0:34:00 The Visibility Trap: Hostile Interviewers
0:35:16 The Action Plan: 10-30 Minutes a Week
0:38:15 The Emotional and Economic Relief of Ownership
0:39:59 Closing Reflections and Advice to Younger Self
0:44:56 Contact Information and Farewell
View all episodes
By JUNIE ⎢from No WonderKJ BLATTENBAUER reveals the hidden rules that keep women small, how to take credit without apology, and the blueprint for being visible, powerful, and unapologetically yourself.
KJ spent 25 years as a publicist, sharing her signature brand of motivational tenacity with entrepreneurs, multi-national corporations, and non-profits alike. She’s the author of How to Be a Media Darling (2019) and Pretty Pep Talks (2021), and her work has been featured in The New York Times, Oprah Magazine, Forbes, Bloomberg, Cosmopolitan, and HelloGiggles.
She explains:
◼️ Why humility is secretly a career tax for women
◼️ How the Likability Double Bind shapes every room you enter
◼️ The scripts and strategies to take credit without backlash
◼️ How to navigate media gatekeeping and claim authority as an expert
◼️ The simple weekly blueprint to become findable, quotable, and bookable
If you’ve ever felt overlooked, silenced, or forced to shrink, this episode is for you.
Sources:
https://www.womenofinfluence.ca/2023/03/01/tps-press-release/
https://www.nber.org/papers/w26345
Follow No Wonder Podcast:Instagram: https://www.instagram.com/nowonder.pod/Tiktok Pod: https://www.tiktok.com/@nowonderpodTiktok Host: https://www.tiktok.com/@hostnowonderpodMusic Licensing:Licensor's Username: https://pixabay.com/users/coma-media-24399569/ Licensee: u_faueads9ka Audio File Title: Sexy Fashion Beats (Simulate) Audio File URL: https://pixabay.com/music/beats-sexy-fashion-beats-simulate-11176/ Audio File ID: 11176 Date of download: 2023-02-14 11:21:42 UTC Pixabay GmbH c/o Lacore Rechtsanwälte LLP Berliner Freiheit 2, 10785 Berlin, Germany
timetable
0:00:00 Introduction: What is the Humility Tax?
0:01:17 Meeting KJ Blattenbauer: The Mission Against "Good Girl" Conditioning
0:03:02 Origins of the Humility Tax: Childhood to Career
0:05:16 The Likeability Double Bind
0:07:01 Economic Impact and Gendered Narratives
0:09:14 Outgrowing the Tax: The Evolution of Confidence
0:10:38 Reframing Negative Labels and Advocating for Yourself
0:12:32 The "Tall Poppy" Phenomenon in Media
0:14:52 Language Tips: Deleting Apologies
0:16:16 Self-Promotion as Community Service
0:18:22 The Work Doesn't Speak for Itself: The Urgency of Visibility
0:22:10 Safety and the Media's Gendered Flattening
0:24:35 Safe Visibility and Social Media Awareness
0:28:56 Responding to Being "Burned" by Social Media
0:31:11 The Framework: Earned - Owned - Borrowed
0:34:00 The Visibility Trap: Hostile Interviewers
0:35:16 The Action Plan: 10-30 Minutes a Week
0:38:15 The Emotional and Economic Relief of Ownership
0:39:59 Closing Reflections and Advice to Younger Self
0:44:56 Contact Information and Farewell