And Now What

EP10 | Natasha Dauncey: How to Start a Skincare Business


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If you're interested on skincare and what it takes to run a skincare business, Natasha Dauncey shares first hand experience of what it takes!

In this episode, we track Natasha's eclectic career, share some great career tips and discuss everything you could want to know about skincare. Make sure to check out Natasha's company at apothaka.com!

Natasha Dauncey, is founder of Apothaka®, a multi award-winning UK-based indie skincare brand. Before launching the brand in 2016 (at the age of 40), she had tried her hand at a variety of jobs across different industries before settling on a long career in healthcare/pharmaceutical market research, which gave her a deep understanding of health / illness, wellbeing and clinical research. Coupled with training in cosmetic formulation and a level 4 CIBTAC in advanced skin science, Natasha offers a much more rounded and realistic perspective on skincare and skin health. Natasha is passionate about creating unique and thoughtful formulations which support a healthy skin barrier, through a "less is more" approach to skincare. Whilst so much of the beauty industry is focussed on an unrealistic goal around "perfect" or "flawless" skin, Apothaka® is here to reset the goal to healthy, happy skin (and healthy ageing while we're at it!) for everyone!

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And Now WhatBy Nina Gruenewald