In this episode, we are joined by Alaeddine Ayadi, a Data Scientist at LVMH.

Alaeddine talks about using Data Science and Machine Learning to enhance and personalize the customer experience using a multitude of digital and data touchpoints.  He outlines how the luxury retail and goods sector is ripe for digital transformation, especially in a post-COVID era.  Additionally, we discuss the importance of understanding the business use case before applying data science and machine learning techniques so that nothing compromises the main objective, the customer experience

Find Alaeddine on LinkedIn HERE [https://www.linkedin.com/in/ayadi-alaeddine/]

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