EP10 P1: How to Leverage Negative Social Media Buzz

Special Guest: Mike Allton

We've all seen negative buzz before, when brands say the wrong thing and it generates a lot of pushback and negative publicity. In this episode, we sat down with Mike Allton, one of the world's top social media experts to talk about all the things that brands can do to leverage negative buzz on social media and be there for their audience.

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